Amalgam – Aishwarya’s upstanding sustainable clothing brand
Let’s start with the term ‘Amalgam’. In simpler terms, amalgam is an even combination of two or more things. Subsequently, the idea is to ‘Amalgamate’ in other words, “coming together and spreading oneness to safeguard the integrity of our world”.
Amalgam as you can grasp is a ‘Sustainable Brand’. In other words, sustainability is conditioned right from designing to marketing. The chief idea behind the creation of ‘Amalgam’ is to make our people aware of the worth of a trendy sustainable lifestyle, instead of running behind the toxicity of “Fast Fashion” that promotes environmental degradation.
Amalgam is proudly a ‘woman-owned business’, currently organized as a ‘Sole Proprietorship’. Our marketing efforts are intended towards both Men & Women of around the age group of 20-45 The ones with trendy and comfortable taste can look up to us as we combine the ‘Rocking Western’ with a sprinkle of ‘Ethnic Touch’. Amalgam is ready to provide you with clothing that is Minimalistic+Stylish. We want our citizens to become conscious of the ecological challenges before choosing their outfits.
The multiple innovative designs of Amalgam will provide a better idea of dressing up terrifically with zero chances of hassle even on occasions such as weddings.